Explore "Move Up North"

Everyday Life with a "Wow" Factor

A charm offensive

This is where we choose to live, and this is where people want to move

Imagine living in a place where every day is an adventure. In our ten inland municipalities in the heart of northern Sweden’s interior—from the coast to the mountains—vast forests, mirror-like lakes, and majestic mountains await discovery. Here, you can enjoy both peace and a high quality of life with a wide range of recreational activities year-round—from skiing and snowmobiling in the winter to hiking and beach volleyball in the summer. Here, you can experience everyday life with that “wow” factor.

Region 10 Map

Fascinating Facts

people who live here

“There are great career opportunities here”

Victoria Bergfors, an architect and office manager at AFRY, is now poised to start her own business in the industry. Career prospects are good, and she sees nothing but opportunities in running the company from her hometown of Lycksele—known as “The City in Lapland.”
“The pandemic has made it possible to work from anywhere, with the entire country as my workplace,” says 34-year-old Victoria Bergfors, who lives with her husband in the scenic village of Tannsele, just a stone’s throw from downtown Lycksele.
Sunset in Lycksele.
Running a Business in Our Region

“Lapland is a region of endless possibilities”

Christian Ek is originally from Korsholm, a town near Vaasa in Finnish Ostrobothnia. While training to become a game warden back in Finland, he completed his internship in several stints at a hunting and fishing camp in Dorotea. He enjoyed it so much there that he decided to stay in 1997. He quickly landed a summer job as a track laborer on the Inland Railway, and during hunting season, he worked as a hired hunting and fishing guide. For several years, he alternated between various summer jobs and guiding work before starting his first hunting and fishing business in 2007. Since then, Christian has been able to make a living from his own business—a move he doesn’t regret.
Northern Lights.

Welcome here!

Ten forward-thinking inland municipalities are working together to raise awareness of the region and to
encourage more people to take the plunge and choose one of these municipalities as their place of residence. This involves a long-term approach, as
we in the project know that moving is a major decision and a lengthy process.

It’s possible to find a balance between your work and the things that make life worth living. In the countryside, everyday life offers more than most when it comes to adventure and leisure. What’s more, the people who live
here are welcoming and, above all, helpful.